American Express — Card design strategy
American Express — Strategic design principles
Serta Simmons Bedding — Las Vegas Market showroom design
Beautyrest SmartResponse — Immersive retail experience
Tuft & Needle — Retail experience
Tuft & Needle — Sweet Dreams campaign
American Express — Evolving the logo system
Upworthy — Product design for web and internal tools
Tuft & Needle — Iconography system
Hazy Wade — Visual identity
Tuft & Needle — White Noise Machine packaging
Tuft & Needle — Packaging overhaul
Tuft & Needle — Target packaging & retail experience
Tuft & Needle — Organic social
Tuk Tuk — Visual identity
