In 2021, Tuft & Needle partnered with Snooz to develop our first sleep wellness product outside of the mattress, bedding, and furniture categories. My team collaborated with Snooz as well as our internal industrial design and product development teams to design, package, and bring the product to market.

I led the design of the retail packaging, direct-to-consumer packaging, user guide, and retail signage and displays. I worked closely with the team who rendered the CGI cutaways and exploded views of the product to ensure we were clearly illustrating the features and benefits of the product.