From 2019–2024, I led the design of eleven Tuft & Needle retail stores across the country. I worked closely with architects, designers, art directors, visual merchandisers, and our sales associates to ensure that Tuft & Needle’s brand was expressed consistently across all signage, fixtures, packaging, and decor.

Tuft & Needle takes pride in their excellent customer experience. We gathered data and conducted research to ensure our customers were comfortable and had a pleasant and educational shopping experience. Our seasonal and promotional marketing was executed seamlessly from online to in-store.