Las Vegas Market is an enormous biannual trade show for the furniture and bedding industries. From 2022–2024, my team led the design of 30,000sqft of showroom space for Serta Simmons Bedding.
My team partnered with architects and contractors to build a custom experience from the ground up. I led the creative direction of all branding, signage, interactive displays, POP, and visual merchandising throughout the space.
Serta Simmons Bedding
Las Vegas Market
creative direction — environmental — retail — signage
Tuft & Needle showroom
Beautyrest Harmony showroom
Yes, there was a Serta sheep mascot
Serta Perfect Sleeper showroom
Serta Perfect Sleeper showroom
Custom fabricated window display & feature wall
Feature wall detail
My team installing the feature wall
Serta infographic wall
Hand-painted Serta feature wall
Tuft & Needle showroom
Custom site-specific construction
Custom site-specific construction
Beautyrest Black showroom
Serta Perfect Sleeper showroom
Serta iComfort ECO showroom
Ribbon cutting ceremony
Elevator wraps
Serta iComfort ECO showroom
Tuft & Needle showroom
Tuft & Needle showroom
Serta Arctic showroom
Serta Arctic showroom
Beautyrest Black showroom
Beautyrest Black showroom
Serta Perfect Sleeper showroom