Tuft & Needle
Kids Bedding Packaging
creative direction — packaging — retail
In 2020, I partnered with our product development team to launch a suite of four retail-ready kids bedding products. I designed an inexpensive fully-recyclable packaging system that consisted of rigid kraft corrugated trays and elevated matte paperboard sleeves. I worked closely with our overseas packaging vendor to prototype and refine the packaging to ensure all our products fit snuggly and would arrive at our stores in pristine condition.
front of packaging suite
back of packaging suite
Front of Infant Sheet Set packaging
Back of Infant Sheet Set packaging
Back of Crib Mattress Protector packaging
Packaging dielines and artwork
We created a sticker for each pattern, enabling us to print one packaging variation per product.
I designed new icons to illustrate the unique benefits of the kids bedding products.