Branding & Visual Identity
logo design — brand guidelines — illustration — iconography
Hazy Wade
Swimwear Branding
I designed the logo for the Brooklyn-based swimwear brand, Hazy Wade. They offer chic and casual swimwear for in and out of the pool.
Tuk Tuk
I redesigned the branding for chef Samantha Fore’s pop-up Sri Lankan restaurant, Tuk Tuk. Sam has since launched a signature collection of spice blends with Spicewalla that also feature Tuk Tuk branding.
Restaurant & CPG Branding
So Very Now
Agency Branding
I worked closely with this boutique insights & strategy consultancy to develop their branding. They wanted to be perceived as premium, sophisticated, and modern, but hadn’t yet established a visual identity. We were able to quickly align on a solution that helped them to define and differentiate their brand.
Upworthy
Brand Guidelines
While at Upworthy, I designed and maintained the brand's style guide, design systems, and asset library.
Tuft & Needle
Iconography System
My team overhauled Tuft & Needle’s robust suite of icons. We collaborated with marketing leadership to explore how our brand’s principles aligned with various icon styles. We also considered how our icons would be presented, both digitally and in print.